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Chennai, 30 March 2010
'Accel Animation Studios’ global foray with "Ek Tha Jungle" Worldwide distribution agreement signed with Monster Distributes of Ireland.

Accel Animation Studios a division of Accel Transmatic Ltd. has announced that it has entered into an agreement with 'Monster Distributes' an international television series financing and distribution company based in Ireland, for the worldwide distribution of 'Ek Tha Jungle', the 3D animated 26 episodes television series based on morals from Thirukkural, renamed as Indian Fables. The international agreement with Monster is valid for a period of three years and includes Television, home video rights for the series in 3D/CGI, HD format. "Indian Fables" is based on centuries old classics rich in moral and traditional values, presented in a highly entertaining short story format that is appealing to all. This Accel owned Intellectual Property (IP) has been developed and produced in-house at the world-class facilities of Accel Animation Studios in Chennai.

Accel Animation's Chairman Mr. N. R. Panicker was pleased with this development and said "Our signing the agreement for the international distribution of 'Indian Fables' coming close on the heels of our signing the national broadcast agreement with Walt Disney India, gives us immense satisfaction that our effort to create Indian Content for the global audience is bearing fruit. Monster Distributes is an ideal partner who has the distinction of distributing animated content to over 170 countries worldwide." A Tamil adaptation titled "Thirukkural Kathaigal' in a format which will appeal to Tamil Audience, with 'Kural' recital and narration by eminent personalities will be released shortly for TV telecast and Home Video segment."

Chennai, 25 March 2010
Disney Channel acquires Accel Animation's 'Ek Tha Jungle'

Disney Channel is all set to reintroduce the younger generation to the centuries old ancient Tamil literature- Thirukkural with the first ever animated TV series based on this celebrated text. The series developed as animal fables by Accel Animation Studios, Chennai, is titled "Ek Tha Jungle" and showcases couplets from Thirukkural - one of the most important and celebrated works in Tamil literature written by noted Tamil poet, Sri Thiruvalluvar. Each episode has a universal theme presented in modern day, 3D animated format.

Set for a premiere on Disney Channel on April 5, 2010 at 9.30 am (Monday to Thursday), every episode of 'Ek Tha Jungle' showcases a universal theme and strong life lessons. The stories are laced around strong ethics and family values with a moral that is applicable to the present and future generations.

Says Devika Prabhu, Associate Director, Programming, Walt Disney Television International India, "Disney Channel is committed to showcase evergreen stories that transcend generations and are locally relevant. 'Ek Tha Jungle' is one of the many steps that we will take to enliven Indian storytelling heritage which continues to remain thoroughly entertaining and equally relevant to modern day India."

"Our endeavor is to introduce the new generation of young Indians to some wonderful stories from our rich history, culture and heritage, presented in a modern day, relatable format", adds Devika.

Thirukkural is considered to be the first work to focus on family values in Tamil literature and has been translated into several languages across the world. Each story of Ek Tha Jungle establishes a 'Kural' (couplet) from Thirukkural told through animal characters in a visually appealing, entertaining way. Some popular stories include ‘The Clever Monkey', 'The Helping Bear' and 'The Rabbit and the Tortoise'.

Says N R Panicker, Chairman of Accel and Executive Producer of "Ek Tha Jungle", "When Accel Animation Studios set out to create its own properties for Television media, we decided to embark on socially relevant subjects. There is no better way than adapting the evergreen Thirukkural to narrate stories to the young audience. We are delighted to partner with Disney Channel, to bring this classic work to the Indian audience."

Chennai, 06 Nov 2007
BS Reporter / Chennai/ Thiruvananthapuram, Accel Animation sets up mocap studio

Thiruvananthapuram-based Accel Animation Studios, a division of Accel Transmatic Limited, has kicked off operations of its motion capture (mocap) studio in the Kerala capital. The company has deployed mocap equipment from US-based Motion Analysis Corporation. Company officials said the studio that has come up at the Kinfra Film and Video Park in the suburbs is the first animation studio in the country to use motion analysis technique. Motion Analysis Corporation has provided Accel with real-time full-body, face and hands motion capture. S Muralidharan, chief technology officer, Accel Animation Studios, said, “Motion capture is the future of animation and VFX industry, especially in fast developing countries like India. With the launch of the new facility, we have made strategic addition to our animation portfolio.

We are confident that this offering will enhance our customers’ experience.” Accel aims to extend its services to the whole animation and VFX industry in India. The mocap studio has already started working on a full-length animation feature film. The studio facility covers an area of more than 20,000 sft and houses around 100 networked graphic workstations, high-end graphic cards, among others. Accel Transmatic is a BSE-listed firm, which operates through four strategic business units - Transmatic Systems, Ushus Technologies, Accel Animation Studios and Accel IT Academy. The company is also planning to expand the strength of its animation division from the current 50 animators to 150 in the next 12 months. It had recently set up Accel North America Inc, a wholly-owned arm in California.

Thiruvananthapuram, 06 Nov 2007
Business Line

Thiruvananthapuram, Nov. 5 Accel Animation Studios, a division of Accel Transmatic Ltd, has set up a motion capture studio at its facility in Thiruvananthapuram.

Announcing this at a press conference, Mr S. Muralidharan, Chief Technology Officer, Accel Animation Studios, said that the motion capture studio involved an investment of approximately $1 million in technology and equipment alone. The motion capture equipment used in the studio is from the US-based Motion Analysis Corporation.

Motion capture is a method of digitally recording movements for use in entertainment, medical, sports and other applications.

The motion capture system installed in the Accel studio enables real-time full-body, face and hands motion capture, said Mr Tom D. Whitaker, Chief Executive Officer, Motion Analysis Corporation. The system is also portable, he added.
Accel Animation’s motion capture studio is located in the company’s studio in the animation special economic zone (SEZ) at the Kinfra Film and Video Park in Thiruvananthapuram, said Mr Muralidharan. Besides the 20,000 sq ft -studio in the animation SEZ, the company is also acquiring 2 acres of land for its own campus in the Kinfra Film and Video Park, said Mr T. Ravindran, Director, Accel Transmatic.

According to Mr Muralidharan, the company will use the motion capture studio for in-house projects and will also offer it on rent to other companies.

Animated series
Meanwhile, the company is working on an animated series based on the Thirukural and also on a project call Raju the Autorickshaw, he said. It is also looking at developing its own intellectual property, but only by 2009, he added. The company, which currently has 50 animators, plans to add another 100 over the next 12 months.

Chennai, 27 July 2007
Vinita Gupta, Express Computers

After Hollywood, India has the second largest entertainment industry in the world. A 2006 Nasscom report states that the Indian animation industry is forecast to reach $869 million (about Rs 3,600 crore) by 2010, representing a compound annual growth rate of 25 percent from 2006 to 2010. The entertainment segment accounts for nearly 68 percent of the animation market in India.

A number of animation companies have set up high-tech studios (equipped with state-of-the-art hardware and software) in India to execute domestic and overseas projects.

Accel Animation Studios, a division of Accel Group of Companies specialising in 3D animation content development and visual effects was launched last year in Chennai. The studio has completed certain projects that include 40 minutes of visual effects with single character animation for an upcoming Hindi feature film titled Friends Forever to be released shortly. It is also in the final stages of completing Raju the AutoRickshaw a full length animated DVD movie for Kahani World, Toronto, Canada.

Recently Accel Animation Studios has announced the set up of a Motion Capture Studio at the Animation SEZ in Thiruvananthapuram. S Muralidharan, Chief Technology Officer, Accel Animation Studios says, “Using real-time motion capture techniques for animation reduces time and cost of production by at least 40 percent. We are setting up the facility now because the demand for animation sequences in the domestic entertainment industry is growing rapidly.”

Muralidharan adds, “The cost of equipment has also come down. We are setting up the facility for about $1 million (about Rs 4.5 crore), whereas the equipment alone would have cost about $4 million (about Rs 18 crore) two years ago.”
In real-time motion capture, several cameras are placed around a room to capture a 360-degree panorama. For instance around 48 cameras are placed to capture 10 people in an area spanning 50 feet. The motion capture software records the positions, angles, velocities, accelerations and impulses, providing an accurate digital representation of the motion of the performer, which are translated to the animated object in real time.

“In entertainment applications, this can reduce the manpower and cost of animation, which otherwise requires the animator to draw each frame, or with more sophisticated software, key frames that are interpolated by the software,” says Muralidharan.

Accel Animation Studios expects revenue of $1 million this year from its motion capture studio alone and $3 million from other animation-related work.

The animation industry needs a large supply of low-cost, high-quality software engineers. Hence number of animation academies is also coming up like recently Toonz Animation Academy has launched its new facility in Mumbai to train people to become good animators. Any which way you look at it, it is boom time for animation in India.

Chennai, 10 July 2007

AWN, Kahani World & Accel Animation Team Up For Animated Feature Films & DVDs Kahani World Inc. in Canada and Accel Animation Studios in India have packed to produce three motion pictures and 11 direct-to-DVDs, which the parties hope to spin off into further opportunities in TV, mobile, new media & web formats. One of the largest motion picture deals in Indian animation, the parties toasted the deal at MIFA last month during Annecy, to mark the first international market where Indian animation companies had come together to present India's capabilities and accomplishments on the world stage.

Following a three-year development at Kahani World, the first DVD, RAJU THE AUTO RICKSHAW, will be ready for distribution by the third quarter of 2007. RAJU THE AUTO RICKSHAW features seven episodes for the pre-school audience. There are plans for eight DVDs of seven episodes each in order to create a 52-episode TV series and four TV movies/specials.

Kahani World created the stories as part of its mission develop global themes with an Asian flavor. Kahani World ceo/president Biren Ghose said, "The next wave in global animation is to see themes that will be iconic in Asia, but will also have a resonance in global markets. This has already happened in food, fashion & styles -- ethnic themes have suddenly become mainstream. Kahani would like to work with its co-producers and creative partners to innovate a global acceptance for this genre."

This multi-program commitment fits with the ACCEL Animation Studios quest to make it a leader on an international scale as an animation content producer and development service studio. "Indian industry is currently mainly in the broadcast animation business and we believe that the next stage of scale up is the feature film paradigm," said N.R. Pannicker, chairman of ACCEL. "Hence, we shall be the first to invest in a state of the art realtime 3D motion-capture studio. This facility will enable a pace and quality of production hitherto unseen in the Indian industry. We shall set up dedicated pipelines for partners like Kahani World adjacent to this facility."

NASSCOM (National Assoc. of Software & Service Compoanies, www.nasscom.in) recently reported that the Indian industry between 2006 and 2010 should grow from $354 million to $869 million for animation across all sectors. Movies have a higher growth rate than this overall figure and shall be a key segment in this mix.
"Output from our development slate has already been well received at the KIDSCREEN summit in New York and MIP-TV at Cannes both in 2007," added Ghose. "The decision to leapfrog to movies is a market driven initiative from our presence at such markets. It is obvious that as we see a flattening of social and geographical distinctions, we therefore see the rise of a new paradigm of content where traditional stories need to be repackaged and retold with a contemporary 'technology' look, feel and language!"

ACCEL Animation Studios is a part of the ACCEL group, a leading provider of IT solutions with global delivery capabilities. ACCEL Animation (www.acccelanimation.com) has state of the art capabilities, infrastructure and a team of experienced professionals, plus a mixture of business models comprising IP development, outsourcing, co-productions & training.

Kahani (www.kahaniworld.com), which literally means the story, is a developer/producer of animation properties in Toronto KAHANI seeks to tell the stories from the East to the western world. This IP-driven agenda is Kahani's key to building value and scale in the kids brand business. The company provides a platform for independent creators, directors, writers, etc., who collaborate on a variety of animation themes. Kahani World brands are produced and sold across a network of partnerships, which include studios, distributors, toy companies, licensing & merchandising companies, publishers, broadcasters.

Thiruvananthapuram, 11 June 2007
AnimationXpress, Accel sets up Motion Capture facility in Thiruvananthapuram

Chennai based Accel Animation Studio, a division of Accel Group of Companies has recently announced the set up of a Motion Capture Studio at the Animation SEZ in Thiruvananthapuram.

The company has made an investment of close to Rs. 500 Million for the MoCap facility which includes an F 40 camera which it claims is the ‘first of its kind in Asia‘. The Mo Cap system has been sourced from UK based Vicon, which is amongst the world‘s largest manufacturers and suppliers of Motion Capture equipment.

Accel Animation CTO S.Murlidharan shared with AnimationXpress.com, "The requirement for animation work is growing at a rapid rate in the entertainment market in India and overseas. The facility will help the Indian companies get the desired output while aiding in cost reduction as well. The motion capture facility is three times more efficient than a process of keyframe animation. We are planning to make it operational from the second week of July this year."

For the motion capture studio, Accel has employed 12 proficient experts. The facility will be available to use for any professional by paying a nominal fee.

"We are expecting revenue of one million dollars in the first year of its installment. Since the day when we made this announcement, we‘ve received a huge response from overseas. This initiative will definitely be a more feasible option nd reduce the man power and animation cost which will lead to maximum results from minimal resources." remarked Murlidharan.

After this installment, Accel will soon announce its upcoming projects which will be executed by the help of Motion Capture facility. The current projects which are in the pipeline are few overseas projects along with Indian assignments.

Chennai, 8 June 2007

Financial Express, Accel Animation sets up mocap studio: IT products and services provider Accel Transmatic Ltd is setting up a motion capture studio for its animation division at Animation SEZ, a part of KINFRA TV and Film Park, Thiruvananthapuram. The facility is said to be the "first of its kind in the whole of Asia" and is expected to be fully operational by the end of July.

S Muralidharan, chief technology officer, Accel Animation Studios, said, "using real-time motion capture techniques for animation reduces time and cost of production by at least 40%. We are setting up the facility now because the demand for animation sequences in the domestic entertainment industry is growing rapidly."

A 2006 NASSCOM report states that the Indian animation industry is forecast to reach $ 869 million (about Rs 3,600 crore) by 2010, representing a compound annual growth rate of 25% over 2006 to 2010. The entertainment segment contributes nearly 68% of the total animation market in India.

Moreover, Muralidharan said, "equipment cost has also come down. We are setting up the facility at about $ 1 million (about Rs 4.5 crore), whereas the equipment alone would have cost about $4 million (about Rs 18 crore) two years ago."

In real-time motion capture, several cameras are placed at 360 degrees around a room. A performer dons an outfit with sensors that reflect the radiations from the cameras. The motion capture software records the positions, angles, velocities, accelerations and impulses, providing an accurate digital representation of the motion of the performer, which are translated to the animated object in real time.

In entertainment applications, this can reduce the cost of animation, which otherwise requires the animator to draw each frame, or with more sophisticated software, key frames that are interpolated by the software.

Accel Animation Studios expects revenue of $1 million this year from its motion capture studio alone and $3 million from other animation-related work.